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By Paul Arhewe, Online Editor (Published June 1, 2011)
Before now, social network sites are seen as majorly an effective means of interacting and building relationships across different racial groups beyond countries’ borders. Also, they are veritable tools for business to business (B2B) networking or business to customers (B2C) interactions. However, their values are now been widely utilised by politicians for wooing electorate and used as means for election campaigns to gain advantage over opponents.
There are ample of opportunities for political candidates and office holders alike in the use of social media, especially in contemporary politicking across the globe.